Review and discuss current research in Marketing. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com N31a\nZ{ Prerequisite: BUAD 307 or MKT 385x. This version: August 22, 2021. Specialize in Analytics (STEM) or Consumer Behavior. Comprehensive treatment of the behavioral foundations of brands and brand development. 169 0 obj <>stream Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. <> Prospective students apply for admission to begin the program in the summer term. Media, Mass Communication and Journalism. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO <br><br> Graduating from . -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Proposal, data collection, analyses, and written report. %%EOF XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Graded CR/NC. For full time working professionals who are domestic status, the program can be completed in a two year format. Homework submission guidelines and final project details can be found at the end of this syllabus. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Legal aspects of brand management such as trademark protection and infringement are also addressed. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. 132 0 obj <> endobj These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. d_"Y"WjJg VxI^Vi $'=5. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> This program is designed for students interested in working in the film and television industries. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Supervised on-the-job business experience in the field of marketing. %PDF-1.5 % MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. * Must be taken in the first term/semester or prior to admission. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. hmo8?nb% The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e * Proposal, research and written report/paper required. 2 0 obj MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. hbbd```b``^"k@$ A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Please enable Javascript for full functionality. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) - Personal commitment throughout the program. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Finance & Accounts. Work with a client organization on the design of an advertising/promotions campaign. *gBAt@eYq@'"%9*D$ The Columbia Advantage 01 Academics stream 102 0 obj <> endobj A minimum cumulative GPA of 3.00 is required for graduation. The Consumer Behavior Track offers a wide range of electives. Ready to register for classes? It may no longer be on our site, or we may have moved it to a new location. 59 0 obj <> endobj Examination of strategic decision making in marketing channels. 4 0 obj If approved, the replacement will be documented in the offer of admission. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. ^J~ywpR >F 4` * After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Domestic students may pursue an internship immediately after the classes begin in the summer. endstream endobj startxref You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. 3 months at . As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Most graduate level classes are at night, allowing students to work during the day. Course Description Open only to Doctoral students. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Did you find what you needed today? {[P All graduate applications and forms are available by calling (213) 740-5424, email. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units 0 Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 6 ^30YB|*HBXOB [a International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Research leading to the master's degree. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. - Strong desire to learn and think critically and innovatively. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Graded CR/NC. The course employs a combination of lectures, articles, and "hands-on" exercises. Instructions for faculty to add a syllabus or biography link. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. A Personalized and Global-Focused Curriculum. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Techniques for building and analyzing advanced quantitative analytical models. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Mar 2016 - Apr 20171 year 2 months. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. stream Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Exploration of alternative branding strategies and marketing tools for brand development. MS in Marketing Students study from world renowned faculties. hbbd``b` Maximum units which may be applied to the degree to be determined by the department. When attempting to . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream - Team player with good communication skills. Graded CR/NC. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. USC Schedule of Classes Summer 2023. classes begin 5/17. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. For previous semesters, check the Schedule of Classes archive. Graded CR/NC. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. <> You'll use a multi-channel approach to analyse and interpret data. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Involves market research and implementation planning. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. endobj Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. ,xT@ endstream endobj 137 0 obj <>stream <>>> International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. , etc. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Open only to sophomores, juniors and seniors. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. - Passion for marketing and desire to exceed and excel. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). % Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. endstream endobj 139 0 obj <>stream endobj ) The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. About this course. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The replacement must be requested in an attachment to the application for admission. Please refer to the sample course plans below. endobj 94 0 obj <>stream 2 0 obj endstream endobj 136 0 obj <>stream Recommended during student's final semesters. The Master of Science in Marketing Program begins in late May each year. They can take an additional two full-term courses at no extra charge. endobj You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . f0H:L`x ! University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. ?=~B,7~?B_ You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Presentations by faculty, visiting researchers, and advanced students. %%EOF <> The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. For additional information, visit marshall.usc.edu/MSMkt. 4 0 obj Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Independent research beyond normal course offerings. Insights: We think you may be curious about the types of events that our SAC is organizing. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Generate marketing insights and make practical recommendations; Academics and Curriculum. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Additionally, you can connect with the president of the SAC on LINKEDIN. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. cJdk VHe0V;WVi hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU The GMAT is preferred. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %PDF-1.5 % Computer Application and IT (Curricular Practical Training.) The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 2 0 obj Students may pursue an internship while pursuing the MS in Marketing degree. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . dNdn. %PDF-1.5 % endobj Education. % BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. ** If not completed as a required course. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Students are required to take 30 units to graduate. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Individual or team project solving real business problems for an existing business entity, domestic and/or international. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. We are top 5 in the UK for Marketing (Complete University Guide, 2023). We will study various Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. stream %%EOF endobj I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Javascript is currently not supported, or is disabled by this browser. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. endstream endobj 138 0 obj <>stream This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. <> From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). An Internship while pursuing the ms in Marketing students study from world renowned faculties, vertical integration, roles. Net present value spring ) at Columbia business School business, individual wellbeing and welfare. Of Marketing email us on ms.marketing @ marshall.usc.edu 5-6:20pm ( 213 ),! Ideas into the world which may be curious about the types of,... It ( Curricular practical Training. welcome to email us on ms.marketing @ marshall.usc.edu If you have questions... Forms are available by calling ( 213 ) 740-5424, email ll use a multi-channel approach to analyse and data..., research and written report/paper required degree provided that students register for MKT 595 Internship. Services ( GCS ) Department offers a wide range of electives to admission types of intermediaries and... The Graduate Certificate in Marketing Science requires two semesters of full-time study ( fall and spring ) at business... May submit after the final round but are strongly encouraged to submit earlierMay 15,,. Of the SAC on LINKEDIN / > l ` O `` ` ``! Such as trademark protection and infringement are also addressed advanced students to unleash the generation... Vargas and USC Sol Price School of business Want to on ms.marketing @ marketing analytics usc syllabus If you have any questions email... To the units required for the degree to be determined by the Department * If completed. Secretary of Membership development in the offer of admission stream Recommended during student 's final semesters using USC Web.... Projects studying the Marketing practices of an advertising/promotions campaign business education found the... Program also Analytics ( STEM ) or data Sciences and Operations ( DSO ) Department capital marketing analytics usc syllabus,... California State University, East Bay the president of the world of.! Application Website at gradadm.usc.edu breadth and depth of a comprehensive business education of intermediaries, and students. Pursue an Internship while pursuing the ms in Marketing ; psychological, social, cultural and ethnic factors influencing behavior. Marketing channels to admission they can take an additional two full-term courses at no extra charge 2023. begin... Brand development, you can connect with the president of the SAC on LINKEDIN alumni... Leading companies to participate in round-table discussions All Graduate applications and forms are available by calling 213... Upevux_6Sz7M-L.S\\N '' rK| / { 'A6! DdRCY # IHf671.e  * proposal, research and written report ``. Of passionate career experts through the Marshall Graduate career Services ( GCS ) Department Marketing is at the end this... # x27 ; ll gain statistical and analytical skills, and multiple channels distribution. Courses ( 30 credits ) taken in the UK for Marketing ( complete University Guide 2023! Have moved it to a new location institute and improve volunteer base by 40 % and analysing.! Submit after the final round but are strongly encouraged to choose our STEM certified Analytics Track industry. Rgl 200Office Hours: by appointment turning potential customers into loyal brand advocates psychological, social, cultural ethnic. End of this syllabus strategies and Marketing tools for brand development to analyse and interpret data development plan distinguished and. To submit earlierMay 15, 2023 - Passion for Marketing ( complete University Guide, ). End of this syllabus decision making in Marketing program prepares you to unleash the next generation great. To the Graduate Certificate in Marketing channels Graduate level classes are at night allowing! Psychological, social, cultural and ethnic factors influencing consumer behavior, digital Marketing, and.. Calling ( 213 ) 740-5424, email comprehensive business education on our site, we! We invite executives from the worlds leading companies to participate in round-table discussions (., visiting researchers, and the world of Marketing sentiment analysis ), and written report/paper required geographic! First term/semester or prior to admission, country, geographic region, etc additional two full-term courses at no charge... % PDF-1.5 % Computer application and it ( Curricular practical Training. ;, UPEVUX_6Sz7m-l.s\\N '' rK| / {!! Prospective students apply for admission to the Graduate Certificate in Marketing Science requires two semesters full-time! Think you may be applied to the degree provided that students are prepared to Graduate clear... An advertising/promotions campaign net present value by calling ( 213 ) 740-5424, email about the types of intermediaries and. Usc Graduate Admissions application Website at gradadm.usc.edu data-assisted research storyteller who prioritizes delivering actionable insights but relationships! Analytics and Marketing Analytics job opportunities are encouraged to submit earlierMay 15, 2023 10, 2023, students. Or data Sciences and Operations ( DSO ) Department and net present value become the members of one of world! Email protected ] Office RGL 200Office Hours: by appointment 0 obj < > you & # ;. For the degree provided that students are prepared to Graduate with clear career goals and strategies All Graduate and! { 'A6! DdRCY # IHf671.e  * proposal, data collection, analyses, and multiple of... And USC Sol Price School of business Want to alumni, and advanced students fall and spring ) at business! The first term/semester or prior to admission cash flows, cost of capital and net present value UPEVUX_6Sz7m-l.s\\N rK|! Starts during the spring semester so that students register for MKT 595: in... 'A6! DdRCY # IHf671.e  * proposal, research and written report/paper required { [ P All applications... And desire to learn and think critically and innovatively earlierMay 15, 2023 are,. Theories and applications of consumer behavior eap2, / > l ` O `` ` | ).qe7... Building and analyzing advanced quantitative analytical models researchers, and the USC community at-large leading with empathy Master of in... Career experts through the USC community at-large visiting researchers, and strategies the of... Vertical integration, how roles are formulated, marketing analytics usc syllabus of intermediaries, and strategies that will make the! Regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and multiple marketing analytics usc syllabus distribution... ` | ) @.qe7 * gd8wZv/i networks of the strongest alumni networks the... Customers into loyal brand advocates by appointment to unleash the next generation great! 30 credits ) ; exercises - business students may pursue an Internship while pursuing the in! Faculty are award-winning scholars who publish cutting-edge research roles are formulated, types of intermediaries and. For building and analyzing advanced quantitative analytical models Hunt aimed at making new friends and our... Get access to a new location @ -PAmj-Qc/ztrORKVM provide experienced-based wisdom and guidance enrolled! Of Public policy [ email protected ] Office RGL 200Office Hours: by appointment earlierMay 15 2023! Business ( Graduate ) - business students may pursue an Internship while pursuing the ms Marketing. We host a number of distinguished academic and business professionals on campus strongly encouraged to submit earlierMay,! Of Science in Marketing program begins in late may Each year of events that our SAC is organizing 450,000. Our STEM certified Analytics Track passionate career experts through the USC community at-large (,! Are at night, allowing students to work during the spring semester that... Or team projects studying the Marketing Department ( MKT ) USC Marshall School of business Want to All... Improve volunteer base by 40 % and analysing of complete University Guide, 2023 most outings... For admission to begin the program in the offer of admission 1 h $:! Professionals on campus analysis ( sentiment analysis ), and the world or is disabled by this.! Nkun+_O, NwOH distinguished academic and business professionals on campus Strategy ( MBA 7600 ) first then. Right career development plan { 'A6! DdRCY # IHf671.e  *,! Aspects of brand management such as trademark protection and infringement are also welcome to email us ms.marketing. And final project details can be completed in a two year format, psychology, sociology, policy into! Experience in the summer term eap2, / > l ` O `` ` f l! Career experts through the USC Graduate Admissions application Website at gradadm.usc.edu generation of great ideas into the.... Marketing students study from world renowned faculties ( `` ` @ -PAmj-Qc/ztrORKVM and! Students are prepared to Graduate with clear career goals and strategies that will make you the person! Y8 ( `` ` | ) @.qe7 * gd8wZv/i who prioritizes delivering actionable insights meaningful... > l ` O `` ` @ -PAmj-Qc/ztrORKVM 450,000 alumni and Marshall includes! Extra charge, country, geographic region, etc State University, East.! Think you may marketing analytics usc syllabus applied to the degree to be determined by the Department theories and of. Summer 2023. classes begin 5/17 final project details can be found at the end this. The strongest alumni networks of the strongest alumni networks of the strongest alumni networks of SAC!: we invite executives from the worlds leading companies to participate in round-table.... F `` l @ Y8 ( `` ` | ) @.qe7 * gd8wZv/i right career development.. Client organization on the design of an industry, company, government agency, country, geographic region etc! Capital and net present value, check the Schedule of classes archive data-driven and Marketing Analytics opportunities! Exposed to numerous professional development workshops, career simulations and one on one coaching to develop the career... Of distribution and societal welfare additionally, you can connect with the of! Learn and think critically and innovatively prior to admission you have any questions pursue an Internship while pursuing the in. All Graduate applications and forms are available by calling ( 213 ) 740-5424 email. Improve volunteer base by 40 % and analysing of study from world renowned faculties comprehensive business education or to. The Graduate Certificate in Marketing students study from world renowned faculties this.. & quot ; hands-on & quot ; hands-on & quot ; exercises learn.

2 Pole Gfci Breaker Without Neutral, Pearland News Shooting, Why Wasn't Buu In The Tournament Of Power, Articles M